Director of Turf Sales - Holland, MI

Location: Holland, MI
Type of Employment: Full Time

GreenMark Equipment a JOHN DEERE dealership is looking for a Director of Turf Sales located in Holland, MI. This position would have overall responsibility for several dealerships in regard to leadership and development of the turf department. Ideal candidates would have management experience surrounding the service, repair, and maintenance of turf equipment, be customer focused, extremely organized and detail oriented.

The ideal candidate will provide and maintain excellent customer service and be the frontline service contact for our turf location managers.


  • Serve as the key liaison for the development and deployment of a comprehensive turf sales strategy.
  • Collaborate with sales management team members to establish appropriate strategic goals.
  • Works closely with marketing to establish strategic objectives and to develop tactics to support sales and market share goals.
  • Creates and supports a turf customer relationship strategy consistent with the company’s values to achieve and maintain dealership loyalty.


  • Ability to develop and motivate others through coaching, knowledge-sharing and modeling.
  • Experience with comprehensive understanding of retail dealerships including but not limited to turf equipment, motorsports and RV industry.
  • Bachelor’s degree or equivalent experience.
  • 3+ years of management or management support.
  • 2+ years sales management experience with direct reports.
  • Ability to communicate and collaborate effectively one-on-one, within a group, and across the organization.

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